John Rogers set himself apart from his fellow artists by his phenomenal success in selling his sculptures to an amazingly broad audience. Though his marketing and sales efforts, he democratized art by pioneering high-quality sculpture that was affordable for the middle class. Rogers began his artistic career at a momentous time in the country’s commercial development. The first department stores were built. Railroads made it possible to ship goods across the country, creating a nationwide market of potential consumers. And the rise of daily newspapers and national magazines offered a means to reach them. Rogers took advantage of all these innovations to bring his sculptures to thousands of homes across the country.
For more information see Kimberly Orcutt, “Selling the John Rogers Brand” in John Rogers: American Stories LINK TO BUY BOOK